These days it is increasingly important to be innovative and imaginative in order to maintain a competitive edge, it is what the modern individual has to do just as much as the modern business.  At the same time, it is as important as ever to maintain high standards of practice and services, in short, there is a real balancing act, that can be very challenging for so many organizations in the education field and beyond, and that is one of the reasons we are proud to support AHE with our Accreditation.