| Marketing |
Successful businesses realise the importance of getting the basics of marketing right. Marketing is about recognising, anticipating, and satisfying customer needs effectively and profitably. The shift of focus in business to the customer has led employers to seek crucial marketing skills in potential employees.
Marketing professionals are therefore a hot-commodity in today's job market. The candidate will learn crucial skills and knowledge of marketing to enhance their current career opportunities and prepare them for further education in Marketing Practice. |
| the course can be divided into 3 main areas: |
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Extending your knowledge and understanding in the professional marketing and related fields (Marketing Practice, Statistics)
Enhancing your workplace skills and effectiveness (Work Experience)
Developing your general IT knowledge and skills, to help you get more from technology in the workplace (Desktop Publishing, eBusiness Studies)
Improving your management skills and abilities to work effectively in a team-environment (Behavioural Studies, Communications) |
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| business Knowledge and skills developed through this course: |
| Marketing Skills: Learning the importance of marketing, and specialist marketing strategy skills applicable to all types of business |
| Management Skills: Working successfully with people from different cultures and backgrounds, communicating in an effective way, understanding managing staff behaviour, getting the best out of your staff, maintaining a respectful and cooperative environment. |
| Office Skills: Effective use of the PC, organisational and timing skills, practical and effective communications, presentation skills. |
| Technology Skills: Learning the importance of technology and the Internet in Business, and how it can be used to develop and enhance business marketing processes. |
| Human Resource Skills: Develop your own personal and practical skills needed for operating in a professional marketing environment. |
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| benefits of taking this course: |
AHE's Marketing Studies course offers realistic and practical preparation for progression to University level.
This course helps you develop the relevant skills and knowledge needed for working in the Marketing & PR industries in the UK.You will improve your job opportunities and improve your effectiveness in a professional working environment.
You will acquire nationally and internationally recognised qualifications.
You will be rewarded with official awards for each subject you complete successfully.
Assessment is continuous: Assignments are handed in and exams taken at the end of each semester. This ensures that all the work doesn't pile up at the end of your course. |
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| module's include: |
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Marketing Practice |
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Presentation Methods |
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eBusiness Studies |
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Behavioural Studies |
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Desktop Publishing |
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Statistics |
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Communications |
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Work Experience |
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| international students: |
| English Class! - AHE's Marketing Studies course includes an English for Marketing tutorial class for non-native English speakers. This allows you to continue strengthening your language skills as you gain qualifications in Marketing, therefore better preparing you for the workplace. |
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